This policy is likely to be exploited by counterfeiters and other fraudulent sellers on Amazon’s platform. For its Brand Registry, Amazon is currently requiring only a trademark application be filed (as opposed to having a registered trademark in-hand). As a result, it gets thousands of complaints every day from sellers regarding counterfeits, infringement, and other legal issues. Why Amazon’s Current Brand Registry Requirements Will Likely Change SoonĪmazon works with hundreds of thousands of different brands as one of the largest online retailers in the United States. New Amazon Brand Registry Trademark Requirements for Existing Amazon Sellers.How Long Does It Take To Register a Trademark in the United States?.Why Amazon’s Current Brand Registry Requirements Will Likely Change Soon.This articles explores the issues Amazon sellers need to know, such as: Rovides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.Īmazon encourages sellers to “enroll now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.” Recently, Amazon rolled out their latest version of the Amazon Brand Registry, a registry only available to federally registered trademark owners in the United States, Canada, Mexico, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union.Īccording to Amazon, the Amazon Brand Registry: Instead of requiring sellers to have a federal trademark registration, Amazon only requires a federal trademark application to have been filed on a brand name in order to qualify for the Amazon Brand Registry (for some sellers.)īecause of its popularity, trademark infringers, product counterfeiters, listing hijackers and others continue to be a major problem throughout the Amazon marketplace. Contact our attorneys for a free consultation.Īs of November 2020, Amazon has loosened its requirements for getting onto the Amazon Brand Registry. Learn more about the process by visiting IP Australia.Our attorneys have worked with Amazon sellers to protect their brands for flat-fees. Learn more about trade marksīefore you apply for a trade mark there are some common mistakes to watch out for and some useful questions to ask yourself. You can check and also apply for a trade mark by using IP Australia’s TM Checker tool. When deciding on your business name and building your brand, it’s important to check if any existing or similar trade marks exist. It provides the ability to authorise others to use your trade mark, which can be a powerful tool when creating agreements with producers, distributors, sellers or contractorsĪ trade mark can be bought, sold or transferred and can increase the value of your business and brandĪbove all, a trade mark helps to protect your brand – providing a legal avenue to stop others from using your trade mark on similar goods and services. Registering a trade mark gives you exclusive right to use the trade mark across all Australian states, for an initial period of 10 years with the ability to renew indefinitely
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